Our Partnership
Water sits at the heart of everything we do. From the first glass at breakfast to the last at night, it’s a constant across every table. Since 2018, we’ve made sure every drop counts.
Our partnership with Belu has become something we’re especially proud of at Kricket. Belu exists to change how hospitality thinks about water, directing profits to WaterAid and helping reduce environmental impact. It aligns closely with our values of community, responsibility, and doing things properly. Since introducing Belu FIA, we’ve saved 352,815 bottles, avoided 153 tonnes of CO₂, and helped support access to clean water, sanitation, and hygiene for 12,433 people. Closer to home, 900 cubic metres of UK waterways have been regenerated through our work together.
In 2018, we moved to Belu glass bottles, then to Belu FIA – a filtered water system installed in our restaurants, removing bottled water from our tables entirely. It’s a small change for guests, but a significant impact behind it.
We all need access to clean water, and in our restaurants we serve it to guests from morning to night. Choosing Belu allows us to make a meaningful impact through something simple. We’re proud of the difference it’s made and will continue to support Belu’s mission for years to come.
Rik Campbell - Kricket Co-Founder
Photography credits to WaterAid/Vivek Vadoliya and WaterAid/Etinosa Yvonne.
